{"id":3239,"date":"2026-09-01T18:14:52","date_gmt":"2026-09-01T16:14:52","guid":{"rendered":"https:\/\/getauthora.com\/?p=3239"},"modified":"2026-08-20T12:14:29","modified_gmt":"2026-08-20T10:14:29","slug":"het-aandeel-van-het-model-de-maatstaf-die-beter-is-dan-zoekwoordranglijsten","status":"publish","type":"post","link":"https:\/\/getauthora.com\/nl\/share-of-model-the-metric-that-beats-keyword-rankings\/","title":{"rendered":"Het aandeel van het model: de maatstaf die beter is dan zoekwoordranglijsten"},"content":{"rendered":"

You can rank first on Google and still be invisible when a buyer asks ChatGPT for a recommendation. That gap is exactly what the share of model metric<\/strong> measures: the percentage of related AI answers where your brand is named or cited, compared to your competitors. If keyword positions are the only thing you track, you are missing the part of the customer journey that now happens inside AI chatbots.<\/p>\n

What is Share of Model?<\/h2>\n

Share of Model (SoM) is your slice of visibility inside AI-generated answers. It tells you how often ChatGPT, Gemini and Perplexity mention or cite your brand when people ask questions in your niche.<\/p>\n

Think of it as share of voice, rebuilt for a world where answers replace ten blue links. A high SoM means the models treat you as a go-to source; a low SoM means you are being talked over by competitors.<\/p>\n

Unlike a keyword position, SoM captures the moment of influence directly. The AI answer is the decision point, so being present inside it matters more than sitting one spot higher on a results page few people scroll.<\/p>\n

Why keyword rankings no longer tell the full story<\/h2>\n

Keyword rankings assume a click follows the ranking. In an AI-answer world, the model often resolves the question on the spot, so a strong position no longer guarantees a visit or a mention.<\/p>\n\t\t

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