{"id":3030,"date":"2026-07-25T12:15:00","date_gmt":"2026-07-25T10:15:00","guid":{"rendered":"https:\/\/getauthora.com\/?p=3030"},"modified":"2026-07-30T22:37:21","modified_gmt":"2026-07-30T20:37:21","slug":"seo-plan-van-90-dagen-voor-een-nieuwe-website","status":"publish","type":"post","link":"https:\/\/getauthora.com\/nl\/90-day-seo-plan-for-a-new-website\/","title":{"rendered":"SEO-plan van 90 dagen voor een nieuwe website"},"content":{"rendered":"<h1>90 Day SEO Plan for a New Website<\/h1>\n<p>A new site doesn\u2019t need \u201cmore content.\u201d It needs proof: proof to crawlers that the site is accessible and focused, and proof to readers that it answers a real set of questions better than the alternatives.<\/p>\n<p>The first 90 days are about building that proof in the right order. If you publish before you\u2019ve set a crawlable structure and a clear topic map, you often end up rewriting (or orphaning) early posts later.<\/p>\n<h2>Before day 1: decide what \u201cgood\u201d looks like<\/h2>\n<p>New websites fail for predictable reasons: no real keyword-to-page plan, messy information architecture, and pages that aren\u2019t easy to extract into snippets or AI summaries. You can avoid most of that with three up-front decisions.<\/p>\n<ul>\n<li><strong>Pick one core category to win first.<\/strong> One product line, one service, or one use case. Expand later.<\/li>\n<li><strong>Define the conversion action.<\/strong> Demo request, contact form, email signup, or \u201crequest a quote.\u201d One primary goal per page type.<\/li>\n<li><strong>Choose your initial content shape.<\/strong> A small cluster beats a long list of disconnected blog posts.<\/li>\n<\/ul>\n<p>If you\u2019re balancing classic SEO with AI visibility, it helps to think in two outputs: rankings\/clicks and \u201ccitation readiness.\u201d The framework in <a href=\"https:\/\/getauthora.com\/insights\/how-should-you-prioritize-seo-vs-geo-in-90-days\/\">prioritizing SEO vs GEO in 90 days<\/a> is useful when deciding where your bottleneck really is.<\/p>\n<h2>Days 1\u201314: build the foundation that makes every post count<\/h2>\n<p>In the first two weeks, your goal is not to \u201cfinish SEO.\u201d It\u2019s to remove anything that would make your next 10 articles less valuable than they should be.<\/p>\n\t\t<div data-elementor-type=\"container\" data-elementor-id=\"2344\" class=\"elementor elementor-2344\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-507f8bf cb_at e-flex e-con-boxed e-con e-parent\" data-id=\"507f8bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-00ba689 e-con-full e-flex e-con e-child\" data-id=\"00ba689\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c665486 e-con-full e-flex e-con e-child\" data-id=\"c665486\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cce74e5 cb_at elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"cce74e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"19\" viewBox=\"0 0 15 19\" fill=\"none\"><path d=\"M14.1769 11.3634V11.361L13.5214 10.0583H13.5189L13.4641 9.94779L13.1431 9.30643L11.1489 5.34359L10.1665 3.39042L9.56162 2.18911L8.69805 0.470223L8.46046 0H8.06448V9.42523C8.54808 9.63791 8.88677 10.1189 8.88677 10.6781C8.88677 11.4349 8.26668 12.048 7.5 12.048C6.73332 12.048 6.10818 11.4349 6.10818 10.6781C6.10818 10.1189 6.44687 9.63791 6.93468 9.42523V0H6.5387L6.30111 0.470223L1.53673 9.94779L1.48197 10.0583H1.47944L0.823972 11.361V11.3634L0 13.0042L0.960458 14.5304H4.29089L4.30858 14.5653L4.59841 15.1418L4.6557 15.2565L6.53954 19H8.46046L10.4016 15.1418L10.6914 14.5653L10.7091 14.5304H14.0395L15 13.0042L14.176 11.3634H14.1769Z\" fill=\"url(#paint0_linear_2006_10047)\"><\/path><defs><linearGradient id=\"paint0_linear_2006_10047\" x1=\"7.50084\" y1=\"19.0507\" x2=\"7.50084\" y2=\"0.132093\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#F4B6B5\"><\/stop><stop offset=\"1\" stop-color=\"#9C96F2\"><\/stop><\/linearGradient><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">FREE BLUEPRINT<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d278c7 elementor-widget elementor-widget-html\" data-id=\"1d278c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div style=\"\n  display:inline-flex;\n  align-items:center;\n  gap:8px;\n  padding:8px 15px 8px 15px;\n  border:1px solid #FFFFFF1A;\n  border-radius:100px;\n  background-color:#FFFFFF0D;\n  font-family:Inter, sans-serif;\n\">\n  <span style=\"position:relative; display:inline-flex; width:8px; height:8px;\">\n    <span style=\"\n      position:absolute;\n      width:100%; height:100%;\n      border-radius:50%;\n      background:linear-gradient(135deg, #f0a8b8, #a78bfa);\n      opacity:0.6;\n      animation:authora-pulse 1.8s ease-out infinite;\n    \"><\/span>\n    <span style=\"\n      position:relative;\n      width:8px; height:8px;\n      border-radius:50%;\n      background:linear-gradient(135deg, #f0a8b8, #a78bfa);\n    \"><\/span>\n  <\/span>\n  <span class=\"authora-download-count\" style=\"\n    letter-spacing:0.03em;\n    color:#fff;\n  \">12.000+ DOWNLOADS<\/span>\n<\/div>\n\n<style>\n@keyframes authora-pulse {\n  0%   { transform:scale(1);   opacity:0.6; }\n  70%  { transform:scale(2.5); opacity:0;   }\n  100% { transform:scale(2.5); opacity:0;   }\n}\n\n.authora-download-count {\n  font-size: 13px;\n}\n\n@media (max-width: 767px) {\n  .authora-download-count {\n    font-size: 11px;\n  }\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-366eedb dbl_txt elementor-widget elementor-widget-heading\" data-id=\"366eedb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">How do you get AI to recommend <span>your brand?<\/span><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea400c7 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"ea400c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The future of search belongs to brands that build authority, not just content.<br \/><br \/>Authora helps businesses create structured authority systems that increase visibility in Google AI, ChatGPT, Gemini and Perplexity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92771b6 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"92771b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.00288 1.00391C11.8682 1.00391 15.003 4.13863 15.003 8.00398C15.003 11.8693 11.8682 15.0041 8.00288 15.0041C4.13753 15.0041 1.00281 11.8693 1.00281 8.00398C1.00281 4.13863 4.13753 1.00391 8.00288 1.00391ZM6.54923 10.2777L4.83544 8.56245C4.54347 8.27031 4.54341 7.7939 4.83544 7.50182C5.12753 7.20979 5.60605 7.21162 5.89602 7.50182L7.10423 8.71098L10.1099 5.70535C10.4019 5.41326 10.8784 5.41326 11.1704 5.70535C11.4625 5.99738 11.4621 6.47425 11.1704 6.76593L7.63367 10.3027C7.34199 10.5944 6.86512 10.5948 6.57309 10.3027C6.56488 10.2945 6.55696 10.2862 6.54923 10.2777Z\" fill=\"url(#paint0_linear_2006_10277)\"><\/path><defs><linearGradient id=\"paint0_linear_2006_10277\" x1=\"8.00288\" y1=\"1.00391\" x2=\"8.00288\" y2=\"15.0041\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#F4B6B5\"><\/stop><stop offset=\"1\" stop-color=\"#9C96F2\"><\/stop><\/linearGradient><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5-minute read<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.00288 1.00391C11.8682 1.00391 15.003 4.13863 15.003 8.00398C15.003 11.8693 11.8682 15.0041 8.00288 15.0041C4.13753 15.0041 1.00281 11.8693 1.00281 8.00398C1.00281 4.13863 4.13753 1.00391 8.00288 1.00391ZM6.54923 10.2777L4.83544 8.56245C4.54347 8.27031 4.54341 7.7939 4.83544 7.50182C5.12753 7.20979 5.60605 7.21162 5.89602 7.50182L7.10423 8.71098L10.1099 5.70535C10.4019 5.41326 10.8784 5.41326 11.1704 5.70535C11.4625 5.99738 11.4621 6.47425 11.1704 6.76593L7.63367 10.3027C7.34199 10.5944 6.86512 10.5948 6.57309 10.3027C6.56488 10.2945 6.55696 10.2862 6.54923 10.2777Z\" fill=\"url(#paint0_linear_2006_10277)\"><\/path><defs><linearGradient id=\"paint0_linear_2006_10277\" x1=\"8.00288\" y1=\"1.00391\" x2=\"8.00288\" y2=\"15.0041\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#F4B6B5\"><\/stop><stop offset=\"1\" stop-color=\"#9C96F2\"><\/stop><\/linearGradient><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Discover the 5 signals of AI authority<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.00288 1.00391C11.8682 1.00391 15.003 4.13863 15.003 8.00398C15.003 11.8693 11.8682 15.0041 8.00288 15.0041C4.13753 15.0041 1.00281 11.8693 1.00281 8.00398C1.00281 4.13863 4.13753 1.00391 8.00288 1.00391ZM6.54923 10.2777L4.83544 8.56245C4.54347 8.27031 4.54341 7.7939 4.83544 7.50182C5.12753 7.20979 5.60605 7.21162 5.89602 7.50182L7.10423 8.71098L10.1099 5.70535C10.4019 5.41326 10.8784 5.41326 11.1704 5.70535C11.4625 5.99738 11.4621 6.47425 11.1704 6.76593L7.63367 10.3027C7.34199 10.5944 6.86512 10.5948 6.57309 10.3027C6.56488 10.2945 6.55696 10.2862 6.54923 10.2777Z\" fill=\"url(#paint0_linear_2006_10277)\"><\/path><defs><linearGradient id=\"paint0_linear_2006_10277\" x1=\"8.00288\" y1=\"1.00391\" x2=\"8.00288\" y2=\"15.0041\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#F4B6B5\"><\/stop><stop offset=\"1\" stop-color=\"#9C96F2\"><\/stop><\/linearGradient><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Self-assessment framework<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.00288 1.00391C11.8682 1.00391 15.003 4.13863 15.003 8.00398C15.003 11.8693 11.8682 15.0041 8.00288 15.0041C4.13753 15.0041 1.00281 11.8693 1.00281 8.00398C1.00281 4.13863 4.13753 1.00391 8.00288 1.00391ZM6.54923 10.2777L4.83544 8.56245C4.54347 8.27031 4.54341 7.7939 4.83544 7.50182C5.12753 7.20979 5.60605 7.21162 5.89602 7.50182L7.10423 8.71098L10.1099 5.70535C10.4019 5.41326 10.8784 5.41326 11.1704 5.70535C11.4625 5.99738 11.4621 6.47425 11.1704 6.76593L7.63367 10.3027C7.34199 10.5944 6.86512 10.5948 6.57309 10.3027C6.56488 10.2945 6.55696 10.2862 6.54923 10.2777Z\" fill=\"url(#paint0_linear_2006_10277)\"><\/path><defs><linearGradient id=\"paint0_linear_2006_10277\" x1=\"8.00288\" y1=\"1.00391\" x2=\"8.00288\" y2=\"15.0041\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#F4B6B5\"><\/stop><stop offset=\"1\" stop-color=\"#9C96F2\"><\/stop><\/linearGradient><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Practical steps you can implement immediately<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f35c304 e-con-full e-flex e-con e-child\" data-id=\"f35c304\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fe4dac elementor-widget elementor-widget-button\" data-id=\"2fe4dac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIxMzkiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" viewBox=\"0 0 19 19\" fill=\"none\"><path d=\"M2.375 11.875V15.0417C2.375 15.4616 2.54181 15.8643 2.83875 16.1613C3.13568 16.4582 3.53841 16.625 3.95833 16.625L15.0417 16.625C15.4616 16.625 15.8643 16.4582 16.1613 16.1613C16.4582 15.8643 16.625 15.4616 16.625 15.0417V11.875M5.54167 7.91667L9.5 11.875L13.4583 7.91667M9.5 11.875V2.375\" stroke=\"white\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download free blueprint<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e79d33 cst_btn elementor-widget elementor-widget-button\" data-id=\"1e79d33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIyMDIiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"17\" viewBox=\"0 0 17 17\" fill=\"none\"><path d=\"M13.8834 2.45002H13.0668V0.816673C13.0668 0.600078 12.9807 0.392354 12.8276 0.239198C12.6744 0.086042 12.4667 0 12.2501 0C12.0335 0 11.8258 0.086042 11.6726 0.239198C11.5195 0.392354 11.4334 0.600078 11.4334 0.816673V2.45002H4.90004V0.816673C4.90004 0.600078 4.81399 0.392354 4.66084 0.239198C4.50768 0.086042 4.29996 0 4.08336 0C3.86677 0 3.65905 0.086042 3.50589 0.239198C3.35273 0.392354 3.26669 0.600078 3.26669 0.816673V2.45002H2.45002C1.80023 2.45002 1.17706 2.70814 0.717594 3.16761C0.258126 3.62708 0 4.25025 0 4.90004V5.71671H16.3335V4.90004C16.3335 4.25025 16.0753 3.62708 15.6159 3.16761C15.1564 2.70814 14.5332 2.45002 13.8834 2.45002Z\" fill=\"white\"><\/path><path d=\"M0 13.8835C0 14.5333 0.258126 15.1564 0.717594 15.6159C1.17706 16.0754 1.80023 16.3335 2.45002 16.3335H13.8834C14.5332 16.3335 15.1564 16.0754 15.6159 15.6159C16.0753 15.1564 16.3335 14.5333 16.3335 13.8835V7.3501H0V13.8835Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule a free demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<h3>1) Make sure search engines can actually see your content<\/h3>\n<p>This sounds basic, yet it\u2019s where many new sites lose weeks. A page that looks perfect in a browser can be a thin shell to crawlers if rendering is fragile.<\/p>\n<ul>\n<li>Check robots.txt and meta robots across templates (home, blog, category, service pages).<\/li>\n<li>Confirm canonicals point to the right URL version (slash vs non-slash, www vs non-www).<\/li>\n<li>Make sure your main copy and headings exist in the HTML response, not only after scripts run.<\/li>\n<\/ul>\n<p>If you run a JavaScript-heavy stack, use <a href=\"https:\/\/getauthora.com\/insights\/bing-indexing-javascript-rendering-issues-what-breaks\/\">Bing indexing JavaScript rendering issues<\/a> as a debugging checklist. Bing visibility matters for some AI retrieval paths, and the same rendering gaps can hurt Google too.<\/p>\n<h3>2) Create a simple site structure you can scale<\/h3>\n<p>Don\u2019t start with dozens of tags and categories. Start with a small set of \u201chubs\u201d that you can link from consistently.<\/p>\n<ul>\n<li><strong>Homepage:<\/strong> what you do, who it\u2019s for, and one clear next step.<\/li>\n<li><strong>Core category\/service page:<\/strong> the pillar that can rank and be cited.<\/li>\n<li><strong>Supporting articles:<\/strong> definitions, how-tos, and comparisons that link back to the pillar.<\/li>\n<\/ul>\n<h3>3) Set up an internal linking pattern you can repeat<\/h3>\n<p>Early internal links are not about PageRank fantasies. They\u2019re about teaching the site\u2019s meaning: which page is the \u201cmain answer\u201d and which pages support it.<\/p>\n<ul>\n<li>Every supporting post links to the pillar with a descriptive anchor.<\/li>\n<li>The pillar links back out to the best supporting posts by intent (definition, steps, comparisons).<\/li>\n<li>Where relevant, supporting posts cross-link sideways to related sub-questions.<\/li>\n<\/ul>\n<p>If your anchors feel random, use the decision framework in <a href=\"\/how-to-fix-orphan-pages-with-internal-linking\/\">anchor text strategy for internal links<\/a> to keep labels stable without over-repeating the same phrase.<\/p>\n<h2>Days 15\u201345: publish your first cluster (and avoid thin coverage)<\/h2>\n<p>Weeks 3\u20136 are where a new site can start earning impressions. Not because Google \u201ctrusts\u201d you yet, but because you\u2019re finally giving it a coherent set of answers around a theme.<\/p>\n<h3>Choose the first 8\u201312 pages by intent<\/h3>\n<p>For a new category, you want a mix that covers the early journey. This reduces the chance that you rank for a few \u201cwhat is\u201d terms but never earn demand that converts.<\/p>\n<ul>\n<li><strong>1 pillar page:<\/strong> the main category\/service page.<\/li>\n<li><strong>3\u20134 definition pages:<\/strong> what it is, who it\u2019s for, key terms, common misconceptions.<\/li>\n<li><strong>3\u20134 how-to pages:<\/strong> implementation steps, setup, processes, or best practices.<\/li>\n<li><strong>1\u20132 comparison pages:<\/strong> \u201cX vs Y\u201d or \u201cbest option for\u2026\u201d type decision support.<\/li>\n<\/ul>\n<h3>Write for extractability from day one<\/h3>\n<p>New sites often write like brochures: long intros, vague benefits, and buried answers. That\u2019s a citation-killer and a snippet-killer.<\/p>\n<ul>\n<li>Put a 2\u20133 sentence direct answer in the first 100\u2013150 words.<\/li>\n<li>Keep paragraphs to one idea each.<\/li>\n<li>Use headings that match real questions.<\/li>\n<li>Add one concrete constraint or trade-off (it builds trust and helps AI avoid guessing).<\/li>\n<\/ul>\n<p>If you want a quick diagnostic for why competitors get quoted instead, compare your page structure against the patterns in <a href=\"https:\/\/getauthora.com\/insights\/why-ai-cites-competitors-instead-of-your-website\/\">why AI cites competitors instead of your website<\/a>.<\/p>\n<h3>Add one table that helps decisions<\/h3>\n<p>A table forces clarity. It makes it easier for readers to choose, and it creates clean, quotable distinctions for summarizers.<\/p>\n<p><strong>Use this table to plan what you publish first in a new cluster:<\/strong><\/p>\n<table>\n<thead>\n<tr>\n<th>Page type<\/th>\n<th>Example query pattern<\/th>\n<th>Primary goal<\/th>\n<th>When it\u2019s most valuable<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Pillar<\/td>\n<td>\u201c[category]\u201d<\/td>\n<td>Own the category definition and route to next steps<\/td>\n<td>When you need a central page to attract links and internal anchors<\/td>\n<\/tr>\n<tr>\n<td>Definition<\/td>\n<td>\u201cWhat is [term]\u201d<\/td>\n<td>Win early impressions and educate<\/td>\n<td>When your audience is new to the topic<\/td>\n<\/tr>\n<tr>\n<td>How-to<\/td>\n<td>\u201cHow to [do X]\u201d<\/td>\n<td>Capture implementation intent<\/td>\n<td>When searchers are close to taking action<\/td>\n<\/tr>\n<tr>\n<td>Comparison<\/td>\n<td>\u201c[A] vs [B]\u201d<\/td>\n<td>Help decisions and reduce uncertainty<\/td>\n<td>When your market is crowded and buyers shortlist options<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Days 46\u201390: upgrade, consolidate, and earn your first \u201cauthority signals\u201d<\/h2>\n<p>By week 7, you should have enough content to see patterns in Search Console and enough structure to improve pages without redoing your whole site.<\/p>\n<h3>Run a weekly \u201csignal review\u201d (simple, not fancy)<\/h3>\n<ul>\n<li>Which pages got impressions but low CTR? Often a title\/snippet mismatch.<\/li>\n<li>Which queries show up that you didn\u2019t target? These can become new supporting pages.<\/li>\n<li>Which pages are indexed but not ranking at all? Often weak internal linking or unclear intent.<\/li>\n<\/ul>\n<h3>Do a second pass on the first cluster (quality beats volume here)<\/h3>\n<p>New sites improve faster by making 8\u201312 pages clearly strong than by publishing 40 average posts. Focus on a tight set of upgrades.<\/p>\n<ul>\n<li>Add missing sections that users expect (examples, steps, \u201cwhen not to use\u201d).<\/li>\n<li>Strengthen internal links so each page has a clear role in the cluster.<\/li>\n<li>Rewrite intros so the answer appears early, then expand below.<\/li>\n<li>Improve \u201ctrust packaging\u201d: clear author\/brand responsibility, update dates where useful, precise language.<\/li>\n<\/ul>\n<h3>Start measuring AI visibility (without overcomplicating it)<\/h3>\n<p>If your category is already influenced by AI answers, start a small prompt list and track whether your pages get cited or mentioned. This is not a replacement for SEO reporting; it\u2019s a second lens.<\/p>\n<ul>\n<li>Create 10 prompts: definitions, comparisons, and \u201cbest for\u201d constraints.<\/li>\n<li>Log which domains get cited and whether your site appears.<\/li>\n<li>When you\u2019re missing, decide if it\u2019s an indexing problem or an extractability problem.<\/li>\n<\/ul>\n<p>For a pragmatic system, use <a href=\"https:\/\/getauthora.com\/insights\/how-to-measure-brand-visibility-in-ai-chatbots\/\">how to measure brand visibility in AI chatbots<\/a> and keep the first month lightweight.<\/p>\n<h3>One external reference to align stakeholder expectations<\/h3>\n<p>When you explain \u201cwhy SEO takes time\u201d to internal stakeholders, it helps to anchor on the basic crawl-and-index model. Wikipedia\u2019s overview of <a href=\"https:\/\/en.wikipedia.org\/wiki\/Web_search_engine\" rel=\"nofollow\">web search engines<\/a> is a neutral reference that clarifies the discovery and indexing stages.<\/p>\n<h2>A 90-day plan only works if it\u2019s executable<\/h2>\n<p>If you can only do one thing consistently, do this: every page you publish should (1) answer one clear intent, (2) link into a cluster, and (3) contain one quotable element such as a definition, checklist, or table.<\/p>\n<p>If you want help turning this into a repeatable system\u2014topic mapping, internal linking, and consistent publishing\u2014Authora can support you with a structured workflow that builds organic authority while staying ready for AI-driven discovery.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>90 Day SEO Plan for a New Website A new site doesn\u2019t need \u201cmore content.\u201d It needs proof: proof to crawlers that the site is accessible and focused, and proof to readers that it answers a real set of questions better than the alternatives. 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