{"id":3018,"date":"2026-07-22T14:30:00","date_gmt":"2026-07-22T12:30:00","guid":{"rendered":"https:\/\/getauthora.com\/?p=3018"},"modified":"2026-07-28T17:59:17","modified_gmt":"2026-07-28T15:59:17","slug":"weergaven-omhoog-klikken-omlaag-seo-verbeter-je-ctr","status":"publish","type":"post","link":"https:\/\/getauthora.com\/nl\/impressions-up-clicks-down-seo-fix-your-ctr\/","title":{"rendered":"Meer vertoningen, minder klikken: SEO \u2013 Verbeter je CTR"},"content":{"rendered":"

Impressions are rising, clicks are not: what\u2019s really happening<\/h2>\n

You open Search Console and see the pattern: more visibility, fewer visits. The \u201cimpressions up clicks down SEO\u201d problem feels like your content is working and failing at the same time.<\/p>\n

Most of the time, it\u2019s not a single issue. It\u2019s a mix of SERP changes (AI Overviews, rich results), intent mismatch, snippet weakness, and technical quirks that stop the right page from earning the click it deserves.<\/p>\n

Why \u201cimpressions up clicks down\u201d is more common in 2026<\/h2>\n

Impressions measure how often Google showed your page. Clicks measure how often you won the choice.<\/p>\n

AI-heavy SERPs make it easier to get shown and harder to get chosen. A page can rank, get impressions, and still lose attention to answer boxes, AI summaries, \u201cPeople also ask,\u201d video carousels, shopping modules, and comparison widgets.<\/p>\n\t\t

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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/stop><\/stop><\/linearGradient><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tFREE BLUEPRINT<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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    \n \n <\/span>\n <\/span>\n <\/span>\n 12.000+ DOWNLOADS<\/span>\n<\/div>\n\n